Decisions made on intuition
Pricing, staffing, vendor terms, and workflow changes often ship without a reliable way to model second-order consequences first.
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NashTwin mirrors your company as a live digital twin, runs strategic simulations across teams, clients, vendors, and workflows, and helps you converge on stable operating decisions instead of intuition.
Why NashTwin exists
Pricing, staffing, vendor terms, and workflow changes often ship without a reliable way to model second-order consequences first.
Traditional CRMs record what happened. They do not tell operators what strategy would have produced the better result.
As teams, clients, and vendors multiply, dependencies compound faster than humans can trace them across the whole business.
Underpriced work, misaligned incentives, and weak process design stay hidden until correction becomes expensive.
How it works
Step 1
Model teams, clients, vendors, workflows, and constraints in a live operating graph that updates as your business changes.
Digital twin
Teams, clients, vendors, workflows, and incentives in one live graph.
Scenario engine
Run what-if analysis before changing price, structure, staffing, or process.
Stable outcomes
Use equilibrium reasoning to find moves that hold under competition and constraint.
Decision rationale
Every recommendation includes payoff tradeoffs and the reasoning behind the preferred move.
Operator controls
Adjust assumptions, constraints, and player behavior without leaving the product surface.
API and plugins
Extend NashTwin with workflow adapters, plugins, and model-specific automations.
Product view
Digital twin
A stripped-down view of the live operating graph.
Nash optimization
Top moves ranked by projected payoff and strategic stability.
Option 1
Reprice installation packages
Highest projected payoff with low response-time volatility.
Option 2
Shift weekend staffing mix
Improves utilization without creating service bottlenecks.
Option 3
Delay second-vendor onboarding
Creates fragility in growth scenarios and lowers stability.
Step 2
Branch what-if cases across pricing, staffing, contracts, and service design, then compare downstream consequences side by side.
Step 3
Use Nash equilibrium, coalition analysis, and mechanism design to find stable operating states that hold under pressure.
Platform
A structured model of your company that mirrors teams, clients, vendors, workflows, and constraints.
Nash equilibrium solving, Pareto optimization, coalition analysis, and mechanism design in one operating layer.
Test changes before deployment, compare alternatives, and expose hidden downstream effects before they become incidents.
Track your current state versus equilibrium and surface the highest-leverage moves available right now.
Extend NashTwin with automations, plugins, and integration workflows that embed optimization into existing systems.
Combine CRM, simulation, approvals, and runtime execution in one place instead of stitching together separate tools.
Comparison
| Capability | NashTwin | Salesforce | HubSpot |
|---|---|---|---|
| Living digital twin across business ops | ✓ | ✕ | ✕ |
| Built-in game-theory engine | ✓ | ✕ | ✕ |
| Real-time what-if simulation | ✓ | ✕ | ✕ |
| Equilibrium rationale for decisions | ✓ | ✕ | ✕ |
| Operator-owned strategic controls | ✓ | ✕ | ✕ |
| Core CRM for contacts, deals, and pipeline | ✓ | ✓ | ✓ |
| Developer API and marketplace support | ✓ | ✓ | ✓ |
Bundles and ecosystem
Messaging runtime
Governed conversational operations for local, SMS-native customer workflows. Built to sit beside NashTwin for outreach and execution.
Risk intelligence
Device fingerprinting, fraud prevention, and first-request intelligence that can be bundled into NashTwin for trust-sensitive funnels.
Extensibility
Extend the twin with industry models, workflow adapters, and operator-specific logic without rebuilding the core platform.
Annual billing saves 20% across plans.
Devicer Pro keeps tenants to one allowed website origin. Devicer Enterprise unlocks multiple origins. HyperLocal Pro is capped at one agent and five knowledge sources. HyperLocal Enterprise removes those limits.
Pricing
Full CRM, digital twin, optimization workflows, and plugin marketplace access for growing teams.
$89
per month, 20 included seats with unlimited self-serve extra seats
Higher seat capacity, priority support, and enterprise-grade add-on options for scaling operators.
$799
per month, 50 included seats with no self-serve extra seat packs
Dedicated infrastructure, SLA support, and custom plugin delivery for large teams with more complex operations.
$1,499
per month minimum, 200 included seats with unlimited self-serve extra seats
Your next best move is already calculated
Use the product as a CRM, use it as a digital twin, or use it as an operating system for strategic decisions. The point is the same: replace guesswork with modeled outcomes.
Also included in the wider Gateway stack
Bundle HyperLocal 2 for governed messaging operations and Devicer for identity intelligence when your operating model needs both execution and trust signals.